Seller Photo & Video Guide
Sell your truck faster and for more with high-quality photos and video.
Better photos lead to more serious buyers and stronger offers. When buyers across the country are shopping for their next pickup truck or 4x4 online, the quality of your photos and videos improves trust and confidence in both you and your vehicle. Use this guide to capture the angles, details, condition, and documentation buyers need.
How to Get Your Listing Right
Strong listings aren't about having the best camera. They're about covering the right angles, showing the real condition, and giving buyers enough to make a confident decision.
What to Do
- Shoot 50+ landscape photos (3:2 preferred)
- Capture exterior, interior, engine, and undercarriage
- Include documentation and included parts
- Show all visible flaws clearly
- Add 1–3 short videos (optional but recommended)
- Use natural light (morning or evening)
- Clean the vehicle before shooting
- Use a clean, uncluttered background
- Keep framing level and consistent
What to Avoid
- Too few photos
- Vertical photos
- Blurry or low-resolution images
- Nighttime or poor lighting
- Missing key angles (especially undercarriage)
- Skipping interior details
- Not showing mileage
- Hiding flaws
- Cluttered or distracting backgrounds
Take the Shot List With You
Use this checklist to capture every angle, detail, and condition point serious buyers expect before making an inquiry.
Download Photo Shot List (PDF)Complete Photography Shot List
The best listings show the whole vehicle clearly: the good, the bad, the details, and the documentation. Use the checklist below as your baseline.
Exterior Photos
Start with full-vehicle angles, then move into details. Buyers want to understand overall condition first, then the specifics—trim, wheels, glass, and any visible damage.
- Driver-side view straight
- Driver-side ¾ front
- Driver-side ¾ rear
- Passenger-side view straight
- Passenger-side ¾ front
- Passenger-side ¾ rear
- Head-on front, lights on and off
- Head-on rear, lights on and off
- Beneath driver door
- Beneath passenger door
- Fender detail: RF, LF, LR, RR
- Seams and gaps
- Emblems, badges, stickers, and graphics
- Trim pieces
- Wheels and tires
- Wheel wells
- Glass details and stickers
- Headlights
- Taillights
- Roof, multiple angles
- Sunroof, if equipped
- Exterior problem areas, including dings, scratches, rust, wear, or other flaws
Interior Photos
Cover the full cabin from multiple angles. Mileage, seating condition, and controls are what buyers look at first — then they check for wear, damage, and whether the vehicle matches the description.
- Seats from driver side
- Seats from passenger side
- Rear row or rows
- Stitching and seat details
- Steering wheel
- Gauge cluster with mileage shown
- Switches
- Console open and closed
- Gear selector
- Dash wide shot from driver side
- Dash wide shot from passenger side
- Dash wide shot from rear seats
- Dash detail, multiple photos
- Pedals
- Headliner
- Glove box open and closed
- Seatbelts
- Door cards, driver and passenger
- Radio
- Digital functions
- Interior lights
- Carpets and floor mats
- Trunk or cargo area
- Trunk floor with spare
- Trunk floor without spare
- Interior problem areas, including stains, wear, cracks, tears, missing trim, or broken components
Engine, Underside & Mechanical Photos
For 4×4s and trucks, underside photos are non-negotiable. Buyers expect to see the frame, suspension, and drivetrain — and a clean undercarriage is one of the strongest signals of a well-maintained vehicle.
- Engine bay, multiple angles
- Under vehicle from front
- Under vehicle from rear
- Under vehicle from left side
- Under vehicle from right side
- Frame rails
- Suspension components
- Axles and differential housings
- Transfer case area, where visible
- Exhaust
- Skid plates
- Installed aftermarket parts and accessories
- Any visible leaks, corrosion, damage, or repairs
Documentation, Extras & Included Parts
Documentation adds credibility. Service history, receipts, and original paperwork help buyers trust what they're buying — and can directly affect the sale price.
- Factory window sticker, if available
- Keys
- Service records
- Receipts
- Manuals
- Build sheets
- Recent inspection paperwork
- Spare parts included in sale
- Removed factory parts included in sale
- Aftermarket accessories included with the vehicle
Condition & Flaws
Showing flaws does not hurt a listing. Hiding them does. Clear condition photos reduce back-and-forth, filter out unserious buyers, and give the right buyer the confidence to move fast.
- Scratches
- Dings
- Paint chips
- Rust
- Seat wear
- Cracked trim
- Stains
- Torn upholstery
- Broken or missing parts
- Leaks
- Warning lights
- Any known issue that a buyer would notice in person
Need Help With Photos?
Don't want to shoot it yourself? Many successful sellers have had strong results using Snappr for fast, affordable professional photography.
If you use a photographer, send them this guide so they capture the right angles and details.
Video Recommendations
Video is not required, but it can make a listing significantly more credible. A simple, steady video can answer questions that photos cannot. You do not need to upload your video to YouTube. Send us the video file, and the Fourbie Exchange team can handle hosting and embedding it in your listing.
Recommended Videos
- Exterior walkaround
- Interior overview
- Cold start
- Idle clip
- Short driving clip
- Demonstration of four-wheel drive, lockers, lights, winch, roof tent, camper setup, or other special equipment, if applicable
Filming Tips
- Keep videos short and clear
- Film horizontally
- Move slowly
- Avoid loud background noise
- Start with the vehicle cold for cold-start clips
- Show gauges briefly after startup
- Do not film while driving unless it can be done safely by a passenger
Example Listing Videos
These examples show the types of simple walkaround, cold-start, and driving clips that can help buyers feel more confident.
Ready to List Your Vehicle?
Once your photos are ready, get your listing live on Fourbie Exchange.
List Your Vehicle